71 Ways to promote and market your book your writer platform local ways to make money

1. Identify your audience. This is a vital step in the promotion and marketing local ways to make money of your book, and–if done right–will make the rest of the process infinitely easier. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. (bonus points for authors who do this prior to writing local ways to make money their book!)

4. Get creative. Use your book’s theme, location, or time period for inspiration and making marketing connections. A character’s hobbies, occupation, lifestyle, values and interests can be jumping off points for developing local ways to make money promotional strategies. Brainstorm (with google), companies, experts, businesses, organizations or groups that you can approach for joint marketing local ways to make money ventures.

19. Create a press release. A good press release will include the information needed for local ways to make money a reporter or blogger to understand the news value of local ways to make money your story. Make sure it’s clear what you are announcing, why the reader of the press release should care, and where they can get more info if they’re interested. Then submit your press release to free press release distribution local ways to make money sites.

20. Get media savvy. Develop a relationship with local media, including radio, newspaper and tv connections. Find an angle that hooks reporters and will benefit their local ways to make money readers or viewers. Pitch articles, interviews and relevant blog posts. Here’s an awesome post by patrick garmoe at copyblogger to local ways to make money help you out: 109 ways to make your business irresistible to the media.

24. Create bookmarks. Old school, but still effective. Include an image of your book cover, your hook or logline, as well as your website and contact info. If you think your audience will understand and use a local ways to make money QR code, include one on your bookmark or other print materials. Check out how to create a QR code in 4 local ways to make money easy steps by corey eridon at hubspot.

28. Write a series. Obviously this won’t work for every author or book, but when possible, creating a series is a very powerful and effective way local ways to make money to develop a presence, gain reader loyalty and boost sales of earlier works with local ways to make money subsequent novels. For more on this, read jonathan gunson’s ‘series’ – the single most effective career strategy A writer can employ.

36. Design a launch strategy that works. Your book launch requires a lot more prep and strategy local ways to make money than several tweets and a beseeching email to friends and local ways to make money family. Plan a party, launch at a unique venue that relates to your book’s content or team up with other authors announcing their local ways to make money new release to heighten the excitement across several author platforms local ways to make money and audiences. Here’s a great post via firepole marketing on book launch local ways to make money strategy.

40. Submit your article to a link roundup. If you are creating exceptional content on your author blog local ways to make money (you are, right?), then make a list of related, popular blogs that do link roundups (like #21 above, but in your topic or genre) and submit your article. It may not always be accepted, but when it is, you will get a back link as well as an local ways to make money influx of high quality visitors to your site.

44. Time and coordinate promotions. Try to time your guest posts, author interviews, giveaways, advertising and other promotions to run at the same time, so that each promotion gains momentum from the other. The perception of ‘being everywhere’ will strengthen your chances of creating the word of mouth local ways to make money marketing momentum we’re looking for.

46. Don’t stop promoting one book to start writing another. The buzz and excitement of a launch can be exhilarating, but the marketing and promotional effort for a book must local ways to make money continue far beyond the initial days and weeks of ‘getting it out there’. Include in your marketing plan a schedule that allows for local ways to make money ongoing promotional activities of your previous work, while providing time to write your next bestseller as well.

48. Do book readings or author visits live or via skype. Try schools, your local bookstore, library or community college. Get people interested before you get there: create a packet that gives a summary of what to local ways to make money expect during your visit, printed materials like a flyer and book order form (that can be photocopied) or other promotional materials (like bookmarks).

61. Rock your book trailer. Show your creativity, humour (if appropriate) and personality. Try to avoid the jacket-flap blurb over a photo montage, and consider incorporating your overall message and brand. If you don’t feel you have the skills to create a book local ways to make money trailer that steals the show, you can hire a company to make one for you–just do a little cost analysis first to see if local ways to make money the marketing benefits outweigh the price tag.

63. Partner up. One of the best things about being a writer is local ways to make money that your only true competition is yourself. There are no ‘winners’, just insatiable readers that will devour a book in hours local ways to make money that took you a year or more to write. Use your connections or develop new ones to help cross local ways to make money promote with other authors, illustrators, musicians, designers, experts, events, charities, interest groups and so on.

68. Sell your books using pinterest. Use pinterest to relate to the fans you already have local ways to make money as well as intrigue new readers with ‘visual’ stories of you, your brand and your work. Your incentive? Pinterest has 70 million users, with approximately 80% of those being women. And stats show that about 70% of pinterest members use the site to get inspiration on local ways to make money what to buy. (plus it’s fun!)

70. Reconnect with your university alumni. Your university, college or even high school can be a great resource. Notify your alumni of any upcoming events, check to see if they have a listing of alumni local ways to make money books (so you can add yours), and ensure that they are on your press release distribution local ways to make money list. You can even offer to do a presentation for faculty local ways to make money or the students.

71. Have fun! Take a moment to breathe, and realize that not everything on this list needs to local ways to make money be done today. Concentrate on the first three steps so you can frame local ways to make money your marketing strategy moving forward, then add tasks and tactics as you have the time local ways to make money and attention to do so. Enjoy it! You are finding ways to get your work noticed and local ways to make money shared by hundreds, maybe thousands of people who will then share it with local ways to make money even more. Go, word of mouth marketing! Take action

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