Amika ways to make money on the internet i traackr

Personal details including hair types and colors, influencer birthdates and pets names are also recorded and searchable, making it easy to maintain relationships outside of specific campaigns. We were looking for a platform that was essentially a ways to make money on the internet CRM for influencer management that also allowed us to aggregate ways to make money on the internet our campaign analytics and access the insights we need to ways to make money on the internet properly evaluate influencers, such as their follower demographics" said chelsea riggs, brand president, amika on her decision to implement an influencer marketing technology. "We spent more than six months researching and testing every ways to make money on the internet platform out there and found traackr fits exactly what we ways to make money on the internet needed." discovery & selection based on influencer performance & audience insights

The sephora relaunch was amika’s first campaign supported with traackr’s influencer performance measurement and analytics capabilities. The social media and influencer team started by assessing their ways to make money on the internet known roster of influencers based on past performance when mentioning ways to make money on the internet amika, as well as, competitive brands and key trends related to their products.

With a limited budget for paid influencer endorsements, the amika team was laser focused on finding the right ways to make money on the internet partners who would resonate with the amika brand and drive ways to make money on the internet consumers to sephora. Influencer audience insights were used to shortlist influencers whose audiences ways to make money on the internet most closely fit with the crossover between the sephora shopper ways to make money on the internet and amika buyer. In the end, 10 influencers were selected for paid programs and another group ways to make money on the internet received gifts. Each campaign has its own nuances which require a certain ways to make money on the internet type of influencer," said lauren bliss, social media marketing manager, amika. “for the sephora relaunch, we used traackr to discover new influencers who skewed more ways to make money on the internet heavily into makeup than we would normally choose, because we wanted to find those people who not only ways to make money on the internet embodied the amika girl, but also have an audience who would be more likely ways to make money on the internet to shop at sephora.”

When it comes to achieving business objectives, the relaunch campaign was a success. Endcap productivity exceeded expectations and endcap door count is on ways to make money on the internet track to nearly triple within the next year. Another mark of success is that the we’ve seen a significant uptick in the number of influencers ways to make money on the internet who are organically coming to amika and inquiring about working ways to make money on the internet with us.” – becca king, social media and partnership coordinator, amika.

The ripple effect of this highly curated group of influencers ways to make money on the internet has catapulted amika’s share of influence in the premium hair care category. To understand the impact this influencer marketing campaign had on ways to make money on the internet amika’s launch in sephora and broader brand awareness, we benchmarked key performance indicators for amika among a sample ways to make money on the internet panel of 36,000 influencers global beauty influencers, comparing the quarter prior to the launch quarter.

From a workflow perspective, sephora relaunch has become a model for amika’s constant drumbeat of product launches and social campaigns, streamlining how the marketing team organizes and coordinates influencer programs. The team now has a data-driven and repeatable framework in place for campaign measurement, long-term relationship building and influencer selection.

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