Full agenda 2019 path to purchase ten best ways to make money summit

Beverly stotz has the honor of overseeing the marketing of ten best ways to make money the illy brand in the USA, canada and mexico. She is responsible for developing the brand across all channels ten best ways to make money and touchpoints in north america, including company-owned retail and franchise locations. Illy is a super-premium, italian coffee brand known for its unique blend of 100% sustainably grown arabica coffee which delivers a beautiful taste and ten best ways to make money an inspiring experience. During her tenure, illy has grown from being primarily a B-to-B focused brand, to an iconic consumer brand , which is enjoyed by coffee lovers each day in more ten best ways to make money than 140 countries around the world.

In her 25 years of marketing and selling super premium ten best ways to make money consumer brands, stotz has also worked on other brands such as hood, haagen-dazs, L’oreal, cover girl, and noxzema. Stotz has a passion for active sports such as ski ten best ways to make money racing, running and golf and also loves fine wines and travel. A lifelong resident of the greater NY city area, she lives with her husband and 17-year-old son.

Alison O’keefe is the offsite media client lead for kroger precision ten best ways to make money marketing on the product, strategy and innovation team at 84.51°. Her role includes ensuring that offsite media buys are data ten best ways to make money driven, personalized and relevant for both kroger customers and CPG clients, while also developing and scaling new offsite solutions that can ten best ways to make money take advantage of 84.51°’s best-in-class data and measurement techniques.

She graduated with both her master’s and bachelor’s degrees in communications and started her digital career on ten best ways to make money the publisher side. At scripps digital, O’keefe worked with sales teams across the country to sell, implement and optimize display, video and programmatic campaigns. From there, she entered the agency world at empower, leading digital strategy, planning, and buying for multiple clients, focusing mainly in the retail and CPG space. O’keefe joined 84.51° in october 2017 on the partnership management team, working on kroger precision marketing for CPG clients such as ten best ways to make money coca-cola and hormel.

Understanding retailers and shoppers is part of andy murray’s DNA as a veteran industry executive who knows firsthand ten best ways to make money all sides of the business, having worked in consumer goods, as an agency executive, and most recently at the world’s largest retail chain — on both sides of the pond. Previously walmart’s SVP of creative and customer experience in bentonville, murray joined walmart’s british supermarket operator asda in 2016 as chief customer ten best ways to make money officer with the goal of bringing a new dimension to ten best ways to make money the UK chain’s strategy, merchandising and value proposition.

Murray will be joining us at p2psummit to share his ten best ways to make money expertise about the current state of retail and the future ten best ways to make money potential it holds in a candid conversation with FCB/red president tina manikas. Using his unique global perspective, murray will discuss the key trends that are driving strategy ten best ways to make money not only for retailers but also for product manufacturers. He’ll also examine how dramatic shifts in consumer behavior driven ten best ways to make money by technology have altered the traditional retailer-manufacturer relationship and the impact those changes are having on ten best ways to make money the shopping experience. Looking for a roadmap to future success at retail? You might find it here.

Dan cropsey has been on the forefront of marketing technology ten best ways to make money and consumer intelligence innovation for the CPG industry for over ten best ways to make money two decades. As product and technology executive for several ground breaking start-ups and leaders like nielsen and catalina, he brought enterprise scale solutions to thousands of brands, retailers, publishers and agencies. Dan is an industry expert and strategic advisor across all ten best ways to make money aspects of marketing data having fueled solutions ranging from brand ten best ways to make money strategy, marketing mix and advertising through promotion, merchandising and supply chain.

Currently as SVP of catalina’s data strategy, solutions and partnerships, cropsey enables and enriches the data necessary to deeply understand ten best ways to make money and seamlessly influence shopper behavior across the entire consumer purchase ten best ways to make money journey. Cropsey is also an integral leader across catalina’s digital solution portfolio and partnership ecosystem leveraging his experience ten best ways to make money launching several industry-firsts across social media, television, and digital media including the launch of nielsen catalina solutions ten best ways to make money as one of its founders.

Rob mccarthy is an experienced brand builder who brings 20 ten best ways to make money years of client-side expertise to the sgsco collective. Today, he is both responsible for building sgsco’s brands (as CMO), as well as playing a direct role in building our ten best ways to make money clients’ brands (as head of the digital pillar). From 2015 to late 2017, mccarthy played the same role for sgsco’s design pillar, which more than doubled in revenues under his leadership.

Sgsco’s digital pillar includes THR3D, the company’s global CGI pipeline for the creation of digital brand ten best ways to make money assets; kwikee, a leader in the creation, management & distribution of brand content for e-COM and traditional retail connections; as well as the companies digital agencies armstrong-white & traffik with studios in chicago, detroit, new york, toronto & amsterdam. Sgsco weaves all these services, along with its global design and pre-media teams, seamlessly together to deliver the industry’s most robust end-to-end design to print business — focused on synchronizing the physical and digital shelf for both ten best ways to make money manufacturers and retailers.

McCarthy spent 18 years at anheuser-busch inbev where he held a variety of positions including ten best ways to make money vice president of budweiser & VP, bud light. While leading budweiser, mccarthy launched the award-winning “made in america” music festival with jay-Z. Additionally, as an early indication of his passion for the role ten best ways to make money packaging plays in the marketing mix, he developed the “folds of honor” fourth of july program, which delivered budweiser’s best annual volume and revenue performance of the decade ten best ways to make money through combining consumer-centric packaging and cause-related marketing.

McCarthy is a graduate of ABI’s executive MBA program (instead, france & the wharton school of the university of pennsylvania) and is a six sigma green belt. He holds a commerce degree in marketing and human resources ten best ways to make money from saint mary’s university in halifax, nova scotia, and an honors public relations degree from mount saint vincent ten best ways to make money university in halifax.

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