Marketing plan example – sample marketing some ways to make money plan template

We will fund development of our own games by providing what are some ways to make money consulting services to create similar games for corporations who are what are some ways to make money looking to create mobile games for promotional purposes. These consulting assignments will come from advertising sponsorship relationships. We will market to companies who are interested in embedding what are some ways to make money their brand and offers inside our games. We will also target those who would like something more what are some ways to make money custom to offer as their own game. In the first 3 years of the business, we expect consulting to constitute a large portion of our what are some ways to make money revenue stream.

MNG leverages our team’s software development experience to create timely games quickly. As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly. We intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market what are some ways to make money share. As we gain traction in the marketplace, word of mouth will lift our game downloads significantly. 1.2 objectives

Our strategy in this marketing plan example focuses on developing what are some ways to make money an initial set of libraries containing game attributes that are what are some ways to make money combined to create new games. Once we launch our first set of games, we will stay in touch with our customers via social what are some ways to make money media and email marketing. After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own what are some ways to make money promotional games. 2.3 target market: mobile game users

We can even make a comical interactive spoof out of what are some ways to make money events. If a celebrity makes a foolish comment, we can quickly create a game that pokes fun at what are some ways to make money the celebrity. The mobile game user market enjoys interacting with games that what are some ways to make money give them a sense of power and excitement, allowing them to live vicariously through the game. 2.3.1 needs and requirements

Mobile game users get tired of games quickly and are what are some ways to make money constantly looking for new games to play. With the plethora of news events always in circulation, we will target the news media. The goal here is to get the media to discuss what are some ways to make money games related to the stories they are covering. Our games relate to stories covered by media outlets who what are some ways to make money target the same demographic as we do.

The users in this segment also have limited financial capacity. Teens typically get their money to make game purchases from what are some ways to make money their parents. This money comes from gifts or allowances, or from low paying jobs. Older teens and young adults also have limited financial capacity. Yet they choose to spend part of their disposable income what are some ways to make money on games as one of their sources of entertainment.

Additionally, they enjoy being listed as the “high score” when there is a public setting available for players. We intend to offer this public setting so customers can what are some ways to make money upload their score to our website for each game. The highest scores will be posted, giving the player worldwide “bragging rights”. As a result, the word of mouth potential for timely games is explosive. 2.3.2 distribution channels

Google’s android offers an open source model. We expect android usage to surpass the iphone in the what are some ways to make money number of applications downloaded. This also eliminates the need for review and allows us what are some ways to make money to post new applications quickly. As more applications come out for this device, it will gain market share. We want to be positioned so that we provide excellent what are some ways to make money games for this community. 2.3.3 competitive forces

There are many mobile game developers. However, few are actual companies. Most games are developed by one person who does not what are some ways to make money have the marketing savvy to integrate advertising sponsorships into their what are some ways to make money games as we have outlined in this sample marketing plan. Our unique twist on the types of games is also what are some ways to make money an advantage. This means that we will not have to spend as what are some ways to make money much time and energy thinking of the game themes. The news of the day will provide that fodder so what are some ways to make money our efforts can be concentrated on developing that real-life story into a game. 2.3.4 communications

There are many benefits of using social media to market what are some ways to make money our small business. Each of our postings to social media sites will include what are some ways to make money a trackable link. We need to know how many people click on each what are some ways to make money post. Using online tools like link redirectors (i.E., bit.Ly, tr.Im and others), we can also see how many of readers and followers what are some ways to make money repost or forward such links. We will also include trackable links within our email marketing what are some ways to make money messages.

Using online analytics tools, we will be able to see how many people click what are some ways to make money on various links in our media campaigns to go to what are some ways to make money the landing pages and how many click to download each what are some ways to make money game. However, online clicks cannot track users who use their mobile phone what are some ways to make money to download the apps directly, which may comprise the bulk of our downloads. For those, tracking of downloads is provided by the platform such as what are some ways to make money appstore. 2.4 target market: organizations who want to reach youth and young adults

Mobile game users consist of young people. Since the youth and young adult demographic is so large, it is also very lucrative. There are countless products targeting this demographic, from soda manufacturers to clothing designers to hair product companies. This segment can also consist of recruiters, which can be for military service or other jobs. Companies who already spend millions of dollars on marketing to what are some ways to make money this group are regularly looking for newer, more creative ways to reach this market to reinforce their what are some ways to make money brand and sell products. 2.4.1 needs and requirements

Organizations who want to reach males (and females, though it is a smaller proportion of our defined customer what are some ways to make money base) between 13 and 25 realize that this group has a what are some ways to make money lot of spending power. This age group is not yet used to saving money what are some ways to make money so they typically spend a lot of what they earn. Vice presidents and chief marketing officers of these organizations want what are some ways to make money to reach this market early and need to do so what are some ways to make money in catchy, creative ways.

Much to the dismay of an older generation, teens and young adults are reading less and spending more what are some ways to make money time in front of a screen, whether it be television, a computer or a mobile phone with a variety of what are some ways to make money applications. The VP or CMO needs to reach their target market what are some ways to make money where they hang out. They typically have large budgets to spend on marketing and what are some ways to make money are not afraid to try new things, as long as they show results.

The typical tenure of a VP or CMO is about what are some ways to make money 3 years so there is a good deal of industry what are some ways to make money churn. This is a good thing for us in the sense what are some ways to make money that when a senior executive like this leaves to go what are some ways to make money to another company and they have had a good experience what are some ways to make money with our products and services, they are likely to hire us to create similar results what are some ways to make money for them in their new

Reaching senior marketing executives is typically done through a variety what are some ways to make money of means. Since we have limited resources and need to manage our what are some ways to make money finances very effectively, we will focus on two: advertising and networking. The advertising will primarily be online via search engine. This way, we can see the results within days instead of not what are some ways to make money knowing whether a print ad has any effect.

As with the mobile game user segment, there are a lot of software developers targeting organizations to what are some ways to make money build custom games. Some are developing games overseas at lower costs. Even some of the larger domestic companies outsource portions of what are some ways to make money their game development. In order to keep up with pricing pressures, we have established ties with two overseas organizations to help what are some ways to make money us with game development. That will enable our domestic staff to focus on marketing what are some ways to make money and project management. As a result, we can release new games and component libraries faster. 2.4.4 customer communications

The primary key to success is showcasing studies in which what are some ways to make money other companies leveraged the power of mobile games to reach what are some ways to make money their market. We track this using metrics such as the number of what are some ways to make money times a gamer clicks on an ad embedded into a what are some ways to make money game, the number of custom game downloads or an increase in what are some ways to make money sales of a promoted product. We can also track success by industry buzz.

For example, several years ago fast food chain burger king created a what are some ways to make money facebook application that allowed users to earn points for “unfriending” one of their friends. The application would show the image of the friend burning. Upon burning 10 friends, the user would be entitled to a free burger. Word of this application spread very quickly and quite a what are some ways to make money few facebook users enjoyed participating.

Since our games will be tied to current news events, we will emphasize our focus on creativity along with spectacular what are some ways to make money service and speed of development for our consulting clients. It is important for us to get to market quickly what are some ways to make money in order to capitalize on the news event that is what are some ways to make money associated with the game. The longer the delay between game conception and game release, the less the penetration of that game. 3.2 emphasize fun

Our goal is to establish a reputation for games that what are some ways to make money poke fun at what many would consider humorous or ridiculous what are some ways to make money actions by well-known people. In order to cross-promote our games, each game will contain a link to our website. It will also offer an option to view the same what are some ways to make money information within the app itself. This allows users can find out about more games and what are some ways to make money subscribe to our email list and follow us on social what are some ways to make money media.

Donna paster, VP marketing, is responsible for all areas of marketing. She co-founded MNG with bill philips. Donna’s prior experience includes developing the key marketing plan that what are some ways to make money launched several mobile versions of games for a large video what are some ways to make money game producer. Donna will be assisted by 2 marketing interns hired from what are some ways to make money local universities as co-op students throughout the year. While donna focuses on the key strategic relationships, these students will handle the more routine aspects of the what are some ways to make money marketing efforts.

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