Promotional marketing prize draws some ways to make money – asa cap

In “pre-selected winner” promotions, entry codes or numbers will be distributed to consumers in what are some ways to make money product packs or by other means, each bearing a unique code or other form of identification. The winning entry will have already been pre-selected before distribution, and the winner will be the customer who enters with what are some ways to make money this pre-selected winning entry. Prizes are only awarded to those who return the winning what are some ways to make money code or symbol to the promoter within the promotional period. Therefore, prizes may not necessarily be awarded as the winning entry what are some ways to make money may not be submitted. If the winning entry is not submitted, a promoter may choose to allocate the prizes using a what are some ways to make money traditional prize draw to those who have entered.

Rule 8.17 lists significant conditions for all sales promotions, including prize draws and provides a handy checklist. The rule states those conditions should be available before purchase what are some ways to make money or, if no purchase is required, before or at the time of entry or application, and the ASA has generally interpreted this as meaning that what are some ways to make money significant T&cs should be stated in the initial marketing material ( ashworth and parker ltd t/a END, 30 august 2017).

Less significant conditions should be available before or at the what are some ways to make money time of entry but do not need to be given what are some ways to make money as much prominence; they might, for example, be stated on an in-store leaflet, accompanying literature or, if entry is by a website, a webpage on the promotor’s website linked to from the ad. They include (but are not limited to): how and when winners and results will be announced; when prize winners will receive their prizes (if more than 30 days after the closing date); whether there is a cash alternative and any restriction on what are some ways to make money the number of entries ( rule 8.28).

All the terms and conditions of a sales promotion must what are some ways to make money be easily accessed throughout the promotion (for example, on a website) or in a form retainable by entrants ( rule 8.28). A complaint about a facebook ad for a promotion was what are some ways to make money upheld because the link to the full terms and conditions what are some ways to make money which was included in the ad did not work ( thomas cook retail ltd, 18 october 2017). The ASA has ruled that having important information on the what are some ways to make money envelope only is unacceptable (kingstown associates ltd t/a healthy living direct, 10 august 2011; HHS trading (UK) ltd, 20 june 2007). See promotional marketing: terms and conditions.

Changing T&cs during the promotion should be avoided at all costs what are some ways to make money and promoters would have to have a robust defence to what are some ways to make money show that they have dealt fairly with consumers and have what are some ways to make money not caused unnecessary disappointment. The ASA has upheld complaints where a promoter created and what are some ways to make money enforced T&cs retrospectively with the aim to combat abuse ( headwater holidays ltd, 08 january 2014). See promotional marketing: abuse. Selecting winners

Promoters of prize draws should ensure that prizes are awarded what are some ways to make money in accordance with the laws of chance. If a verifiably random computer process is used, the ASA would expect to see evidence of this. If such a computer programme has not been used winners what are some ways to make money must be selected under the supervision of an independent observer what are some ways to make money (rule 8.24). See promotional marketing: independent judges and observers. Awarding prizes

Prizes must be awarded as described, or a reasonable equivalent (8.15.1). If the prize originally offered cannot be awarded then a what are some ways to make money reasonable equivalent must be awarded, for example if a concert is cancelled, it’s reasonable to arrange tickets for a different date or what are some ways to make money discuss with the winner an appropriate alternative. In order for an alternative prize to be considered a what are some ways to make money reasonable equivalent it must be of roughly equal value to what are some ways to make money the prize advertised. In 2018 the ASA received a complaint from the winner what are some ways to make money of a promotion who had won the opportunity to buy what are some ways to make money a pair of limited edition trainers because the promoter was what are some ways to make money unable to supply the shoes, and instead offered a 20% voucher to be used on a future purchase. The ASA considered that this was not a reasonable equivalent what are some ways to make money ( nike european operations netherlands B.V. 09 may 2018).

The terms and conditions should state how prize winners will what are some ways to make money be informed, and prize-winners should usually receive their prize within 30 days (rule 8.28.3). See promotional marketing: prize winners. Both CAP and the ASA would expect promoters to make what are some ways to make money all reasonable efforts to contact the winner. Ringing a winner once will not be considered sufficient ( walkers snacks ltd 28 august 2013). If, despite their best endeavours, they are not able to contact the winner, promoters do not need to award the prize. Some promoters award the first prize to the runner up. Exaggerating luck, gifts v prizes

Promoters should neither imply consumers have won if they have what are some ways to make money not nor otherwise imply consumers are luckier than they are. One of the most common ways promoters do that is what are some ways to make money by confusing “prizes” with “gifts”. The difference between a gift (available to all or many) and a prize (awarded to a few) must always be clear to consumers (rule 8.19). If all or a significant proportion of participants in a what are some ways to make money promotion are entitled to it, an award should not be described as a prize; and should be described as a "gift", "award", "reward" or similar as long as the context is not misleading.

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