Streaming game of thrones – when vod looks easy ways to make some money like a huge live event – qwilt

The audience for game of thrones was enormous. It is HBO’s most watched show ever. At a time of “peak TV” when viewing audiences have been fragmented across an impossibly broad easy ways to make some money and diverse range of networks and shows, game of thrones brought viewers together in numbers that are easy ways to make some money truly remarkable. Now that the final season is over, we can take some time to reflect on the magnitude easy ways to make some money of its success and what this means for streaming infrastructure.

According to figures released by HBO, the season 8 premiere drew 17.4 million viewers across all platforms (linear, HBO GO and HBO NOW), including 11.8 million who watched on the linear channel. And that is only those who watched sunday night. HBO also reported the season 8 finale was the most easy ways to make some money watched HBO show ever and each of the final season’s episodes has averaged 44.2 million viewers. Expect the total and average to go up once delayed easy ways to make some money viewing is factored into the final numbers.

That means as many as 5.6 million viewers streamed the premier online and even more easy ways to make some money streamed the season 8 finale. HBO NOW saw a jump of approximately 50% in viewing when compared to last season’s finale and a staggering 97% increase when compared to the seventh season premiere. The sunday when the final show aired also accounts for easy ways to make some money the largest night of streaming activity ever for HBO.

If HBO GO was HBO’s answer to netflix, then thrones was its house of cards — the gateway series that sucked consumers into the platform and easy ways to make some money got them hooked. “ game of thrones really had a large part in making easy ways to make some money [HBO GO] accessible and helping people understand the benefit of watching on easy ways to make some money their time, on their devices,” says bernadette aulestia, HBO’s executive-vice-president of global distribution. “you had this zeitgeist show that also happened to appeal easy ways to make some money very much so to a digital-forward generation of consumers at the same time we, as a brand, were going out and launching [HBO GO streaming] so that you can watch our content in a variety easy ways to make some money of different ways.” game of thrones episodes + FOMO = live events

From a streaming perspective, game of thrones illustrates almost perfectly how a hugely popular easy ways to make some money episodic series can result in audience behavior that looks like easy ways to make some money a massive live event. We have FOMO (fear of missing out) to thank for the peak of peak audiences that gathered easy ways to make some money to watch got. They showed up all at once, right on time with near military precision. As you can see from the traffic snapshot below taken easy ways to make some money from network segments of some of our US service provider easy ways to make some money (telco broadband and cable) customers, the traffic spike associated with got season 8 viewers is easy ways to make some money 5 to 7 times the average traffic spike of the easy ways to make some money other days of the week. The got spikes each week during the season are so easy ways to make some money extreme that, from a network capacity planning perspective, they look like super bowl scale events happening on a easy ways to make some money weekly basis.

These striking charts help us visualize the many faithful fans easy ways to make some money who stream got and the obvious feeling of glee propagating easy ways to make some money through the halls of HBO. However, for network planning and engineering teams at isps whose networks easy ways to make some money had to deliver all of those streams, we imagine the feelings through the halls may have been easy ways to make some money more like dread and doom. In addition to managing the immediate problem of tremendous traffic easy ways to make some money peaks on their networks, isps typically don’t make any more money from their subscribers when they easy ways to make some money watch more over-the-top (OTT) streaming video. So, additional infrastructure investments to support OTT streaming generally come with easy ways to make some money no additional subscriber revenue to offset the cost.

To address the traffic issue, IP network planners will generally build capacity to serve the easy ways to make some money typical traffic expected at peak hour with some additional margin easy ways to make some money for unexpected traffic spikes. That peak hour traffic has been growing at a high easy ways to make some money but predictable rate for years. However, due to the dramatic growth in streaming services and the easy ways to make some money massive popularity of some episodic series, network planners have, in our view, three scenarios to consider. First, they can continue to build their networks to the average easy ways to make some money peak and know that during times of traffic spikes, many of their subscribers will suffer because the capacity is easy ways to make some money not in place to meet the demand of a 7x easy ways to make some money traffic spike. Second, they can invest heavily (with no additional revenue to offset the investment) and build substantially more network capacity to meet the ‘peak of peak’ events like the game of thrones season finale or its easy ways to make some money successor. Third, they can rethink their network architecture and create capacity more easy ways to make some money cost-effectively in a new form through edge computing.

In our experience, most service providers, like our customer verizon, conclude the choice is obvious. Today’s streaming reality demands a new architecture in which the easy ways to make some money service provider builds an edge cloud and uses a massively easy ways to make some money distributed compute layer to efficiently handle media delivery. This choice means the service provider understands how to approach easy ways to make some money capacity planning with a new framework. Capacity can be created using two very different methods – network transport or edge computing. With network transport, the investment is in routers, switches, ports and links. With distributed edge computing, the investment is in compute, storage, software and cloud services.

Though the streaming content consumed changes based on the interests easy ways to make some money and preferences of consumer in different regions around the world, the architectural truth of the service provider edge cloud remains easy ways to make some money the same. Edge computing is becoming a mandatory part of every service easy ways to make some money providers network architecture and capacity planning process. We’re proud to work with customers like verizon, telecom italia and many more who have embraced this new easy ways to make some money architecture and have enabled the edge cloud in their networks.

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