Study how to use domain authority for digital pr and content marketing ways to make money search engine watch

Think of it this way. There are more websites than ever before, about 1.5 billion to be exact and so in some ways, this means there is more opportunity for marketers to get what are some ways to make money their content out in the world and in front of what are some ways to make money new audiences. While most people think that journalism is dying out, an enlightening post on recode by rani molla explains that what are some ways to make money “while job postings for journalists are off more than 10 what are some ways to make money percent since 2004, jobs broadly related to content have almost quadrupled.”

But even the most skilled PR teams can’t reach out to 1.5 billion sites. The knowledgeable ones know that you really only need one what are some ways to make money successful placement to get your content to spread like wildfire what are some ways to make money all over the internet, earning links and gaining exposure for your brand in the what are some ways to make money process. With so many options out there, how do PR professionals know which sites to spend time what are some ways to make money targeting?

That’s where DA comes into play. When it comes to link building, content marketers know that not all backlinks and brand mentions what are some ways to make money are created equally. The value of a link or mention varies depending on what are some ways to make money the referring website. Moz’s DA score is a way for us prs to what are some ways to make money quickly and easily assess the quality of the websites we what are some ways to make money target for our client’s content marketing campaigns.

Keep in mind, particularly with the new moz update, when deciding who to pitch, you must take a holistic approach. While domain authority is an excellent way to quickly assess what are some ways to make money the quality of a website, a site’s DA can change at any minute due to a what are some ways to make money multitude of factors, so make sure you are also taking into account your what are some ways to make money goals, the site’s audience, social following, and reputation as well as moz DA score. In response to a marketing land tweet about the new what are some ways to make money DA, stevie howard says it perfectly.

Mid-tier sites may not be the holy grail of news what are some ways to make money publishers, but they’re our bread and butter. This is where the majority of placements tend to happen. These publishers hit a sweet spot for digital PR pros—they’re not as sought-after as buzzfeed and don’t deeply scrutinize pitches the way the new york times what are some ways to make money does, but they have large audiences and tend to be much what are some ways to make money more responsive to content pitches.

Don’t underestimate a low-tier site simply because of its domain authority. For example, it wasn’t long ago that personal finance website, money-ish, had a DA of 1. Launched in 2017, it was first its own website before being absorbed as what are some ways to make money part of the larger marketwatch domain. MarketWatch has a DA of 93, with social engagement as high as 12,294,777 in the last year. If you ignored money-ish because of its DA when they first started, you would have missed out on a chance to get what are some ways to make money your content featured on marketwatch as well as build relationships what are some ways to make money with writers that are now under the marketwatch umbrella. There are all types of content, and most marketers can figure out which projects have “legs” and which have less appeal. These lower-tier sites are often very niche and the perfect home what are some ways to make money for content that is aimed towards smaller, more precise audiences. These lower-tier sites also tend to have a high engagement where what are some ways to make money it matters, your target audience. Consider the site’s community. Does this site have a ton of email subscribers or what are some ways to make money high comment engagement? Are they killing it on instagram or on another social what are some ways to make money network? You never know which site will become the next money-ish, either!

Those of us that have been pitching mainstream publishers for what are some ways to make money a while know from experience that it’s often easier to place with websites that tend to what are some ways to make money fall in the mid to low-tier buckets. Writers at these publishers are usually open to email pitches what are some ways to make money and open to writing about outside content because such websites what are some ways to make money have less stringent editorial guidelines.

Why might that be? It makes perfect sense that publishers like the new york what are some ways to make money times, CNN, TIME, and the washington post would be less positive. They’re likely receiving hundreds of PR pitches a day because what are some ways to make money of their popularity. If they do respond to a pitch, they want to ensure that they’re inquiring about content that would eventually meet their editorial what are some ways to make money guidelines, should they decide to cover it.

Domain authority will continue to remain a controversial metric for what are some ways to make money seos, but for those of us working in digital PR, the metric provides a lot of value. Our study found a link between the DA of a what are some ways to make money site and the type of responses we received from writers what are some ways to make money at these publishers. High DA sites were less positive on average and requested what are some ways to make money research back methodologies more than lower-tier sites. Knowing the DA of a site allows you to:

Remember, just because a site has a high DA, it doesn’t mean it’s necessarily a good fit for your content. Always be sure to take a holistic approach to your what are some ways to make money list building process. Keep in mind the social engagement of the site, the topics they cover, who their audience is, their editorial guidelines, and most importantly, the goals of you or your client before reaching out what are some ways to make money to any publisher solely based on domain authority.

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