The power of the tipping ways to make small amounts of money point – more than accountants

Let me start with a great comeback story. The shoe brand hush puppies started seeing a decrease in ways to make small amounts of money their shoes sales prior 1994. Their annual sales went down to 30,000 pairs. The company thought of phasing out the shoes that made ways to make small amounts of money them popular. However, something strange happened between 1994 and 1995. Out of the blues, the company heard that their shoes suddenly become hip in ways to make small amounts of money clubs and bars in downtown manhattan. Apparently, some kids started buying hush puppies shoes and began wearing ways to make small amounts of money them again. They went from 30,000 pairs of shoes sold annually to 430,000 shoes sold in 1995. It doubled the following year, and increased more the next year. Previously, their shoes were sold only in small local stores and ways to make small amounts of money now they are in huge malls all over america and ways to make small amounts of money even the world. How did just kids influence others to sport an outdated ways to make small amounts of money fashion?

Crime rates in 90’s new york followed the similar trend. By dusk, the streets are clear due to high crime rates. Not a single person was on the streets; kids were not riding around their bicycles; and the elderly were not out and about. However, in 1997, streets started to be filled again with people, bike-riding children, and the elderly. How and why? All of a sudden, murder cases were reduced by 64.5 percent and crimes were cut in half within 5 ways to make small amounts of money years. It is impossible to think that all criminals agreed to ways to make small amounts of money not commit crimes at the same time, right? There should be the presence social changes that made this ways to make small amounts of money possible.

Economist often talk about the pareto principle. A principle wherein 80 percent of the effect come from ways to make small amounts of money 20 percent of the causes. This principle is applicable to any situation. Perhaps, an example of this could be that 80 percent of ways to make small amounts of money sales are made by only 20 percent of salesmen. That sounds like a fact. However, in reality, lesser number of people can influence most of the population. In fact, 80 percent of sales are made by ONLY 8 percent ways to make small amounts of money of salespersons. Imagine that! How come other people are able to write a best ways to make small amounts of money seller novel when the other 99% of the population can also write? Why do others become successful, while others don’t? Why do other businesses bloom, while others fail? This is where the law of the few takes effect.

Gladwell categorizes these special people as the connectors, mavens, and salesmen. They can spread “viruses,” create tipping points, and cause epidemics: epidemic of fashion, epidemic of anti-crime, or epidemic of ideas. Only a few people with a set of special skills ways to make small amounts of money can make ideas or brands viral. Only they can spark a word-of-mouth epidemic. Connectors

Connectors are those who are greatly acquainted, a person who seemingly knows everybody. They are great because of their ability to occupy so ways to make small amounts of money many different worlds, and subcultures, and niches. The more acquaintances you have, the more powerful you become. We rely on acquaintances in opening opportunities and worlds we ways to make small amounts of money do not belong to. Your idea can grow viral and spread like wildfire through ways to make small amounts of money your massive circle of acquaintances.

Moreover, information is everything nowadays. The knowledge one possesses can either cost or save you ways to make small amounts of money money. A noteworthy example of this is in sales. In sales, there are a lot of dirty tactics that make customers ways to make small amounts of money think they are saving money. A tag of a smartwatch listed on amazon may say ways to make small amounts of money “ special offer: 50% percent off! Get yours now!” in fact, that smartwatch has the same price as the previous week ways to make small amounts of money or any day of the year.

A new investigation found out that 90 percent of black ways to make small amounts of money friday deals are the same or even cheaper at any ways to make small amounts of money other time of the year. Can you imagine why would people living in the US ways to make small amounts of money die for the savings they don’t even get? Well, it is just how salespersons manipulate its consumers. This does not need to happen to you, that if you have price vigilantes (a.K.A. Market mavens) around you. Through their obsession with information and their eagerness to share ways to make small amounts of money it with you, they help you with their grand knowledge and also help ways to make small amounts of money you with decision making.

What mavens do is to share their information that can ways to make small amounts of money potentially help you. In this case, their information can help you save money. After a maven recommends you a hotel to stay at ways to make small amounts of money and it saved you money, you pass it on to another people. Then that satisfied person pass it to another person until ways to make small amounts of money this money-saving virus becomes an word-of-mouth epidemic. Salesmen

But how do salesmen persuade consumers? It is less straightforward than you think it is. There are subtleties that make a salesperson great. It it the small things that make a huge difference. One can say their persuasiveness comes from the obvious: enthusiasm, smiles on their face, their arguments etc. It is the subtleties of their movement that persuades consumers: a researcher coined it as micromovements. Additionally, when a conversation between a salesperson and a consumer, their movements are synchronized – interactional synchrony. Stickiness factor

Ideas or brands should stick on the mind of consumers. Messages should make an impact, they need to be contagious. Nike has “ just do it.” KFC has “ it’s finger lickin’ good.” and mcdonald’s has “ I’m loving it.” these slogans have a stickiness factor to them that’s why everyone remembers them. Moreover, this can trigger consumers’ top-of-mind awareness. Top-of-mind awareness is the consumer behavior where there are brands ways to make small amounts of money in mind when thinking about a specific industry. For example, when I think of a shoe brand, the first I thought of is nike.

The stickiness factor directly applies to direct marketing. In order for an advertisement to convey a message that ways to make small amounts of money sticks to the consumers, direct marketers use different kinds of tactics. Marketers experiment. They create different versions of the advert. They place them in different cities. Then, they collect consumer responses. In this way, they find the version that works the best. The result with the most impact and most stickiness factor ways to make small amounts of money are the adverts showed everywhere. Hence, it is important to make your ideas or brand unique. Stand out and make a difference.

Marketers are facing what they call the clutter problem. Although nowadays, most people consume many kinds of media that has advertisements. However, due to the abundance of these media and advertisements, only a few messages stick to the consumers – the clutter problem. The competition is so broad that a brand or idea ways to make small amounts of money should stand out against its competition.

Environment influences people. Hence, in order to influence people, one should manipulate their environment. A criminologist james Q. Wilson and george kelling theorized that if someone left a ways to make small amounts of money window broken, it is more vulnerable to burglary. Perhaps, it is because people think that the home owner does ways to make small amounts of money not care or is not at home. This theory is aptly called the broken window theory.

In 1964, there was a particular murder case that happened in queens ways to make small amounts of money – a woman was stabbed to death. Interestingly, 38 “law-abiding” citizens witnessed the crime but none of them called the ways to make small amounts of money cops. Investigations found out the reason behind is that people assume ways to make small amounts of money that someone else will call the cops. If only one witnessed it, he or she could have called the cops. If one of them could have called the cops immediately, that woman should still be alive. One small change could have saved that woman’s life. Let that though sink in.

Similar studies concluded the same thing: people behave differently alone and in company. Comedy movies are funnier when there are people laughing with ways to make small amounts of money us. Sports events are more exciting when people are cheering alongside ways to make small amounts of money with us. Other people’s laugh or cheers are contagious; it affects how we feel. Imagine, if we are to watch comedy movies or sport events ways to make small amounts of money alone. We could have behaved differently. The fact that there are people around us affects what ways to make small amounts of money we think and what we decide. That is the power of context. Author’s final thoughts

You see, viral ideas are caused by different factors. The combination of these factors made it possible to spread ways to make small amounts of money and to tip. However, it is more complex and less straightforward than we think ways to make small amounts of money it is. Firstly, ideas should be contagious. It should be of quality so people will talk about ways to make small amounts of money it. We learned that there are certain people who catalyze the ways to make small amounts of money word-of-mouth epidemic. Without the role of those people, it is impossible to spread ideas.

RELATED POSTS